On Pinterest, creativity knows no bounds, as 200 million users log in monthly to translate their burning ideas into reality, treating themselves to products that celebrate their individuality. Social media platforms often get stuck in a chatting rut, but Pinterest goes further, storing ideas and making them into future purchases. Imagine your products and content basking in the attention of a...

Shopify Plus is evolving rapidly with exciting new updates that can give eCommerce businesses a significant edge. But here’s the catch—these powerful tools are only as effective as the person managing them. That’s where hiring a Shopify Plus designer comes into play. With the latest platform enhancements, finding the right expert can be the difference between an ordinary...

When it comes to digital advertising through social media, staying on top of the latest updates is key. In 2024, Meta advertising services have rolled out new features designed to help businesses get more from their ad spend without breaking a sweat. From fresh ad formats to refined targeting options, Meta's got a few tricks up its sleeve. New Ad Formats and Placements One of the more exciting...

Pay-per-click, social media marketing, influencer marketing, and other channels can all bring an eCommerce business new leads, but there still is no channel, even here at the tail end of 2024, like SEO for driving engagement and organic traffic. For businesses built on Shopify, one of the most capable eCommerce SaaS platforms in the industry, this claim remains true. Here are some of the things...

Pay-per-click, social media marketing, influencer marketing, and other channels can all bring an eCommerce business new leads, but there still is no channel, even here at the tail end of 2024, like SEO for driving engagement and organic traffic. For businesses built on Shopify, one of the most capable eCommerce SaaS platforms in the industry, this claim remains true. Here are some of the things...

Let’s face it—keeping up with the latest advertising trends can feel like a full-time job. But if you’re an eCommerce business owner, you know staying on top of these trends is key to getting the most out of your ad spend. Brands that master Pinterest are making a killer impact, but it's not a guesswork – you need to know the strategy behind the success. With Pinterest...

BigCommerce is one of the more robust eCommerce centric platforms out there, and there are nearly 50,000 active BigCommerce websites at the current time. A subscription-based SaaS model, BigCommerce makes it easy for basically anyone to get an online store off the ground. As such, the process of making basic customizations to a BigCommerce website is relatively straightforward - but when you...

For those of you reading this with websites built on Shopify, you’re in good company. There are something like 2 million other users in the same camp as you. But while Shopify is an excellent platform for eCommerce, and it’s “good” for eCommerce, getting those leads is the same challenge as it would be anywhere else. One marketing channel that helps with that is SEO, but...

Previously Facebook Advertising, Meta Advertising is a platform that can be used to grow business by getting curated content (ads) in front of more members of your target market. Like Google’s PPC, Meta Advertising lets you “pay to play” and can generate new leads and traffic to your web page virtually overnight. Since you can now sell through the platform, it is a great way...

There may come a time when your current website just isn’t working anymore. Not that there’s anything wrong with the website itself, but you might run into platform or server limitations. If you get to a point where your website is too slow and keeps breaking, or simply doesn’t offer the basic functionality you need to run it effectively, you’ll want to think seriously...