How to Optimize your LinkedIn Profile to Complement Your Resume? from Devin Sims's blog

What is a LinkedIn profile?

A LinkedIn profile is a web profile that you build to share your work and professional knowledge with future employers or simply to keep in touch with current customers and colleagues. If used for these purposes, it can be the most important networking tool you have ever used. Your LinkedIn profile will not only show your knowledge of specific industries or sub-sectors but will also reveal much about your personality, values, and interests.

Your profile will help potential employers determine if you're the right fit for their organization, as well as helping you to better communicate and network with others. Your LinkedIn profile is like an online resume– it gives people an idea of who you are as a career professionalThe resume era will provide Professional & different formats of resumes that will show off your best assets.

A great way to market yourself to business partners and recruiters is to use the background information on your LinkedIn profile. The background is an easy way to show that you have knowledge of the industry and that you are an expert in this particular field. The most useful piece of information you can include on your LinkedIn profile is a short description of your experience in industry terms. For example, if you are a graduate student, you can include a line or two describing what your major was in college. This will help recruiters and other contacts to see that you have some real working experience in the field.

Do you put your resume on LinkedIn?
  1. The most important thing to remember when using a Linkedin profile and a resume is that your profile and resume are meant to serve as references.
  2. As such, it is important to ensure that both are truthful and include all the appropriate information.
  3. The more you are able to provide on your profile, the more likely it is that the hiring manager will find you worthy of their attention.
  4. There are many different ways in which to put your skills and experience on your LinkedIn profile.

The best approach is to create a summary or " biography "page," which includes a short description of your work, a basic layout of your profile (your photo, profile link, basic contact information), and your links. This is a great way for recruiters to get a quick overview of who you are.

The second part of putting together your LinkedIn profile and resume is to write a headline that grabs the reader's attention. Having an effective headline will go a long way toward convincing a potential recruiter to read your resume. In fact, research has shown that a recruiters' first exposure to a resume is through the headline. So it only makes sense to spend some time crafting a headline that will grab their attention.

What should I put for my resume headline?
  • One of the things that you may be tempted to do is to use keywords in your headline but this is not recommended.
  • Since recruiters are trained by the marketplace to search for candidates based on keyword matching, using them in your headline will likely result in a poor outcome.
  • Instead, focus on using action words such as "apply," "join," "click here," "email," "sending an application," and so on to emphasize that something is available.
  • When recruiters see that you are focused on action verbs they know that your profile and resume stand out from the rest of the other candidates.

The third most important part of putting together a powerful LinkedIn profile and resume is the picture or avatar. While most users have a basic picture of themselves, the profile picture is usually unique to each person. As such, it is critical that you take time to pick a professional or flattering photo for your profile.

If you want to stand out from the crowd, make sure that your profile picture and avatar convey clean, tidy images that show off your best features. For example, an experienced leader who has a great physique should have a different profile pic than one that features an air of casual leadership. Your recruiter will appreciate having a clear picture to follow when it comes to your background and experience.

Expert Tips for How to Improve Your Resume?
  1. Your LinkedIn profile and resume should also include the relevant keywords in your headline.
  2. This is important because it builds links between you and the organization (and shows them you are serious about the opportunity).
  3. Whether you choose to focus on your previous work experience or your brand statement, the headline and the rest of your content should be written around those two elements.
  4. The recruiter will appreciate the extra link and the fact that you took the time to add it. Visit dr ay for more. 

The final part of your LinkedIn profile and resume is the body of the text. This is where you really hammer down the best keywords and phrases throughout your profile and into your job title. Using the same keyword phrase over is best, but including variations if necessary can also help. A few phrases like "professional career" or "work at home" are good examples of LinkedIn buzzwords that show up a lot. It is important that these keywords are sprinkled throughout the article or as the headline, but also in the body. This makes your resume and profile stand out even more from the rest of the competition.

Feel free to visit dr ay blog for more.

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By Devin Sims
Added Nov 16 '21



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