Web Analytics Market Pegged for Robust Expansion from kranti's blog

Market Overview

In 2018, the global Web Analytics Market size was projected to account for the market value of USD 2.59 Billion. Further, the worldwide market is anticipated to hold USD 9.11 Billion by the end of the year 2025 and is predicted to hold a CAGR of 19.96% between 2019 to 2025.

Web analytics is basically a specialized analytical application that is designed to enhance customer acquisition, the online channel user experience and optimize advertising campaigns and digital marketing. The demand for Web Analytics Market is growing because of the excellent features of the commercial web analytics productslikeconsumer segmentation, analytical and performance management,andreporting that is widely used by advertisement companies,content developers, website operations teams, and marketing professionals to enhance their digital experience of the customer.

Get a Sample @ https://www.marketresearchfuture.com/sample_request/9556

Market Segmentation

The worldwide Web Analytics Market has been classified on the basis of deployment, component, verticals, and applications. 

Based on the deployment segment, the global market has been classified into on-cloud and on-premise.On the basis of component segment, the current market has been categorized into service and solution. Further, the service segment has been sub-categorized into managed service and professional service. Alternatively, the solution segment has been sub-categorized into search engine tracking & ranking, heat map analytics,behavior-based targeting, marketing automation, and others.

Depending on the vertical segment, the Web Analytics Market has been classified into travel & hospitality, BFSI, IT & telecommunication, media & entertainment, government,retail & e-commerce, and others. In terms of the application segment, the global market has been segregated into targeting & behavioral analysis, social media management, multichannel campaign analysis, display advertising optimization, and others.

Regional Analysis

Based on geographical locations, the Web Analytics Market has been categorized into Europe, Latin America, North America, South America, Middle East Africa, Asia-Pacific, and the rest of the world. 

Presently, the North American market has generated a significant market share and is projected to lead the global market due to the increasing research and developmental activities, rising investments, and the presence of prominent market players in the region. Moreover, the North American region has various organizations that have given a high focus on the growth of the digital platform to boost the performance of the website operation and to enhance the experience of the consumers. Also, this region always does early adoption of technology, which is fueling the regional market growth. In addition, this region has a high smartphone usage that requireswebsite analytics solutions for managing and analyzing the website traffic on various geographical locations. 

Browse Complete Report @ https://www.marketresearchfuture.com/reports/web-analytics-market-9556

Apart from these, the Asia Pacific market is considered the fastest-growing regional market throughout the review period. The Asia Pacific market growth is boosting due to the rising awareness among the large enterprises and SMEs to analyze the unstructured and high volume data of websites. Moreover, the rising demand for a cloud-based solution among all sizes of enterprises is thriving the regional market growth. 

Industry News

In August 2019, the marketing automation vendor PromoteIQ was acquired by the prominent market leader Microsoft. This has proposed to work with e-retailers and brand manufacturersto run brand-sponsored ads on various retailer sites like Overstock.com, Kohls, and others.

Browse More Reports by MRFR:

Streaming Analytics Market


Data Virtualization Market


Language Translation Software Market


About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.


Market Research Future (Part of Wantstats Research and Media Private Limited)

99 Hudson Street, 5Th Floor

New York, NY 10013

United States of America

+1 628 258 0071 (US)

+44 2035 002 764 (UK)

Email: sales@marketresearchfuture.com

Website: https://www.marketresearchfuture.com

Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment