In today’s hyper-competitive and digitally-driven marketplace, customers expect timely, relevant, and personalized interactions across multiple channels and devices. However, data quality issues, spam filters, and regulatory compliance requirements can hinder email deliverability, while CRM and marketing automation platforms may not integrate seamlessly or provide sufficient insights and controls.
Validity Inc. offers a suite of products and services that empower organizations to optimize their customer engagement strategies and achieve measurable business outcomes. From email validation and verification to inbox placement and reputation monitoring, from data enrichment and segmentation to campaign performance and compliance reporting, Validity’s solutions help customers unlock the full potential of their customer data and maximize the value of every interaction.
To learn more, scroll through this interview with Guy Hanson, Vice President of Customer Engagement at Validity!
Kindly brief us about yourself and your journey as the Vice President of Customer Engagement at Validity Inc.
I joined Return Path in 2011 with a remit to build and lead its international consulting function. It was one of the most rewarding roles I have performed, both in terms of the team I built and also the opportunity to work with major brands around the world. When Validity acquired Return Path in 2019, my role pivoted to become more focused on customer advocacy and thought leadership. They are inextricably entwined and meant I was well positioned to harness all the relationships I had built over the years to share and celebrate their amazing success stories.
Visit us @
https://www.martechcube.com/martech-interview-with-guy-hanson-vp-at-validity-inc/ In today’s hyper-competitive and digitally-driven marketplace, customers expect timely, relevant, and personalized interactions across multiple channels and devices. However, data quality issues, spam filters, and regulatory compliance requirements can hinder email deliverability, while CRM and marketing automation platforms may not integrate seamlessly or provide sufficient insights and controls.
Validity Inc. offers a suite of products and services that empower organizations to optimize their customer engagement strategies and achieve measurable business outcomes. From email validation and verification to inbox placement and reputation monitoring, from data enrichment and segmentation to campaign performance and compliance reporting, Validity’s solutions help customers unlock the full potential of their customer data and maximize the value of every interaction.
To learn more, scroll through this interview with Guy Hanson, Vice President of Customer Engagement at Validity!
Kindly brief us about yourself and your journey as the Vice President of Customer Engagement at Validity Inc.
I joined Return Path in 2011 with a remit to build and lead its international consulting function. It was one of the most rewarding roles I have performed, both in terms of the team I built and also the opportunity to work with major brands around the world. When Validity acquired Return Path in 2019, my role pivoted to become more focused on customer advocacy and thought leadership. They are inextricably entwined and meant I was well positioned to harness all the relationships I had built over the years to share and celebrate their amazing success stories.
Visit us @ https://www.martechcube.com/martech-interview-with-guy-hanson-vp-at-validity-inc/