With the massive availability of human access to the internet, would you believe if we told you that the number of new users of the internet is increasing every day and the way people shop and buy has really changed with time and offline marketing is not as effective as it used to be !
The concept of e-marketing
E-marketing includes all marketing efforts that use an electronic device or the Internet, in which companies use all digital channels such as search engines, social media, email, and websites to communicate with existing and potential customers.
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E-marketing helps reach a larger audience than it can be reached by traditional methods, as it targets potential customers who are likely to buy your product or service, in addition to that it is often more cost-effective compared to traditional advertising, and it also enables you to measure results and the extent of success Easily.
Types of e-marketing
Here is a quick summary of some of the most common e-marketing tactics:
1. Search Engine Optimization - SEO
It is the process of optimizing your website to rank higher on search engine results pages, and thus increase the organic (or organic) traffic that comes to your site, including (optimizing the web page itself, off-page optimization such as backlinks, or the technical side of the SEO process ).
2- Content Marketing
This term refers to the process of creating and promoting content with the aim of achieving brand awareness, increasing the number of visits, attracting potential customers and maintaining existing customers, and it includes content marketing (blog articles – e-books – infographics – etc.).