Keyword research is the most vital part of any SEO campaign. It's the first step to determining what keywords you should be targeting and how they can help your business. But it's not always easy to know which keywords to target or how much traffic they can generate. Calgary SEO Agency said that keyword research is a crucial part of any SEO campaign. It's the first step to determining what keywords you should be targeting and how they can help your business. But it's not always easy to know which keywords to target or how much traffic they can generate. That's why we put together this cheat sheet on effective keyword research strategies that will help you get better results from your SEO efforts.
Find The Right Keywords For Your Niche And Audience
When it comes to keyword research, one of the most important things you can do is to find the right keywords for your audience. But what does that mean?
In short, Calgary SEO Company experts team said that using keywords that are relevant to the type of content or service you provide and the people who use it. You want to be sure that if someone goes searching for "keyword research" they see your site in their results because you know how to speak directly to them!
Here are some ways you can find those perfect words:
Build a list of localized keywords
Once you've identified the main keywords for your business, it's time to build a list of localized keywords. Localized keywords are specific to your business location and can be used by search engines to better understand searches in your area.
For example, if you own a bakery in New York City, "cupcakes" is a broad keyword that could apply to anyone with an online shop selling cupcakes (including their competitors). But if the user's location is set as NYC and they search "bakery near me" or "cupcakes near me," then their query becomes more specific—and may result in higher click-through rates for your website since it's exactly what users are looking for.
Look at the keywords your competitors' target
The next thing you should do is look at the keywords your competitors are targeting because there's a good chance that some of their keywords overlap with yours.
If there are any overlaps, Calgary SEO Agency suggests you can replace some of your keywords with others. For example, let's say that you run an ecommerce website selling snowboards and skis online, and one of your competitors also sells these products but only sells them in-store instead of online like you do.
You could potentially use this keyword research to find some new related terms to target instead of "ski boots" or "ski clothing" which might be hard to rank for because they don't receive much search traffic or aren't very unique compared to other ski gear sites. This will allow you to get more traffic from fewer efforts!
The Strength of Your Keywords Matters
Don't just focus on the number of searches for each keyword, but also their commercial intent and competitiveness. Look for keywords with high search volume, low competition, and low ad costs. That way you know you're going after keywords that are both relevant to your business and easy to rank for.
Using the Right Tools to Select Keywords
Once you've determined what type of keyword research you need to conduct, the next step is to use the right tools for the job. Here Calgary SEO Agency said that the first thing to keep in mind is that there are many tools out there—some free and some paid—that can help you find keywords that will bring in traffic and convert into leads. Here are some of our favorites:
- GOOGLE ADWORDS KEYWORD PLANNER
- AHRFS (Ahrefs)
It's important to remember that it can take a lot of time and effort to do keyword research properly. Don't get frustrated if you don't find the perfect keywords right away. The key is to keep trying new things until you find what works best for your business. It may require lots of trial-and-error before finding the right words, but it will be worth it when your SEO campaign succeeds!