Immunity-boosting food products are items which can increase or boost the immunity levels of an individual. The alarming number of health issues is a primary driver inducing the demand for these products. The global immunity-boosting food products market report by Market Research Future (MRFR) contains numerous insights, trends, and challenges for the period of 2020 to 2030 (forecast period).

Market Scope

The global immunity-boosting food products market size is projected to grow at a CAGR of 7.90% from 2020 to 2030. It was valued at USD 18.4 billion in 2030

Rising number of health issues due to dip in clean air levels and dip in immunity of consumers can induce the demand in the market. Unhealthy lifestyles, consumption of alcohol and cigarettes, and untimely diets of customers can contribute to market growth. The outbreak of the COVID-19 pandemic and prevalence of chronic diseases can persuade customers in trying these food items.

The large numbers of the elderly can pose a challenge to nations due to a burdensome healthcare system and soaring costs of health. According to the United Nations, the elderly population above the age of 80 can touch 426 million by 2050. Presence of ecommerce platforms for selling immunity boosting food items and the organized retail sector can prove to trustworthy channels for the market to sell in high numbers.

High prices of special immunized products can restrain the market growth.


Hines Nut Company, Blue Diamond Growers, Nestlé S.A., Danone SA, Associated British Foods Plc, Diamond Foods, LLC., Fonterra Group Cooperative Limited, Olam International, Dole Food Company, Inc., and Pinnacle Foods Corp. are key players of the global immunity boosting food products market.


The global immunity boosting food products market is segmented by product type and distribution channel.

By product type, it is segmented into nuts & seeds, dairy-based products, probiotics & prebiotics, fruits & vegetables, herbs & spices, and others. Fruits & vegetables are deemed to dominate the market till the end of the forecast period owing to nutrient-rich content. Easy access to these items and affordability by customers can drive the segment growth.

By distribution channel, it is divided into store-based and non-store-based. The non-store-based channel is likely to lead the market due to various manufacturers aiming to reach a wider audience. Convenience and popularity of this medium can bolster global market demand.

Regional Analysis

Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW) are regions considered for the basis of the global immunity boosting food products market.

North America dominated the global immunity-boosting food products market in 2018. This can be attributed to increasing awareness of health issues, change in consumer attitudes, and healthy lifestyles adopted by consumers. In addition, the high purchasing capacity of consumers and the presence of numerous manufacturers of immunity-boosting food products have resulted in the dominance of the North American market. The U.S. can contribute to the market owing to purchasing power of consumers and presence of various dedicated stores.

Europe can also contribute to Immunity Boosting Food Products Market Growth owing to inclination towards vegan diets, elimination of harmful food items, and an aware populace.

APAC is expected to be lucrative for the global immunity-boosting food products market due to the increased purchasing power of customers and a large plethora of options.

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