Many people think that having a great-unique idea, team, and funds are sufficient for having a great startup. But, let me break this myth for you because only these factors aren’t enough to grow your startup or to make it stable and profitable.

In fact, startups need funds on an on-going basis to stabilize and grow their businesses in this post-pandemic world.

After this pandemic hit, the entire world's economy is facing downgrades in gloom but in the same time some Indian companies got to see an unprecedented success. And the reason for their growth was their investment in IPOs. India's stock markets touched record high this time. Hence, around 15 companies have launched their IPOs in 2020 and they all were welcomed with all the heart by investors.

With that being said, we can hope that we will be seeing several large, small, and medium enterprises (SMEs), and startups explore the IPO route for raising funds to grow their businesses. Many companies must be aspiring for an IPO right now but since their brand value isn't strong enough among retail investors, they can't actually have an IPO overnight.

They need a solid foundation for sustainable growth and this requires a marketing plan that focuses on startup marketing strategies which can help you achieve these goals. However, startup marketing is a different science as we need to choose and combine the right marketing channels to create some amazing and unmatched marketing strategies designed by a Digital Marketing Company in Delhi.

The startup marketing strategy must leverage a combination of following marketing strategies:

1. Search Engine Optimization (SEO) –

Search Engine Optimization is among the most cost-effective digital marketing strategies as it generally delivers higher ROI to the startups in comparison of other marketing strategies. However, SEO is a process through which startups get organic traffic from search engines i.e. without paying a single penny in ads. A startup will be having following benefits with the best SEO Services in India:

• Higher Return On Investment,

• Provides Long Lasting Results,

• Increased Organic Reach,

• Acquires Your Startup Trust and Authority, and

• Turn Into A Reputable Brand.

2. Pay-Per-Click (PPC) –

Pay-Per-Click or Google Ads is the best digital marketing strategy for the startups looking for instant results for their startup. In this technique, you need to pay an advertisement cost to Google for getting your startup more exposure and sales. Here are a few benefits of using Google Ads over other marketing tactics:

• Get Instant Results,

• Targeted Marketing - Reach To Your Target Audience,

• Allows You To Start Advertising With As Low As INR 100/Day,

• Have Total Control On Ad Campaigns & Stop A Campaign Anytime,

• Get Complete Data and Insights To Improve Your Campaigns.

3. Social Media Marketing –

Today almost everyone uses one or the other social media platform to get information about the products or services they would ever need. Hence, social media marketing can be the best way to get exposure for your startup. And guess what, it is among the low-cost marketing tactics that you can use for your business.

Social Media Marketing can change the game and it will turn your startup into a profitable brand provided you know how to use it for your business to get effective results. There are numerous social media platforms but you need to choose the right one as per your startup requirements. However, hiring an agency for social media or SEO Services in India can take your brand a long way on social media.

4. Content Marketing –

Next effective marketing strategy that comes in the game is content marketing. It is a highly effective strategy that ensures the growth of your startup. If used in a right way, content marketing can generate three times more leads than your paid search technique. Hence, it is a cheaper but most effective strategy for your startup growth. Here are a few of the benefits of using content marketing for your startup:

• Highly Effective Technique with Long-Lasting Results,

• Useful in Creating A Buzz For Your Startup,

• More Cost-Effective than Paid Ads (If Done Correctly),

• Builds Your Brand While Creating Trust and Authority.

Final Words –

The techniques we mentioned are a few of the digital marketing technique. But, there are a lot of marketing strategies that can be used for the growth of startups such as:

• Influencer Marketing

• Referral Marketing

• Email Marketing

• Viral Marketing

• YouTube Marketing etc.

In addition to all the above mentioned strategies, there are a lot of other strategies and channels that you can promote your startup with. But the most important thing to understand is the nature of your business along with audience and their behavior. If you think different be different whilst using a combination of some of the digital marketing strategies, then you can definitely get success. You can consider hiring a good digital marketing company for creating a unique marketing strategy for your startup.