The mHealth applications market has developed into a vivid ecosystem. It is not only dynamic but also offers great potential. With mobile health technology becoming increasingly popular in the healthcare industry, market prospects for mHealth solutions are tremendous.
Since the pandemic started making rounds mobile health app development has been a success in the plurality of directions covering multiple fields. Infact, In a recent survey of Feb 2022, the leading health and fitness apps generated 2.93 million downloads from the global users.
For the longest time, fitness tracking, diet and nutrition, disease management, and lifestyle management apps dominated the mHealth market, whereas the market for women health tracking apps remained relatively small. However now, FemTech is one of the most popular fields of mHealth applications that specifically deals with products, services and software technologies based on women’s health.
According to Statista, the global market for FemTech products and services is expected to grow over 60 Billion USD by the year 2027. These services cover women’s health needs and are enhancing the lives of millions of women worldwide. FemTech is the big bird in a healthcare application development company that needs to be studied by the tech enterprises. So let’s get started.
If you are willing to enter the world of FemTech, this article familiarizes you with various FemTech solutions (women health tracking apps), benefits of the women health tracking apps and how to develop a successful women health tracking app?
Femtech or female technology refers to software, diagnostics, products, and services that leverage the power of technology to improve women’s health. The popular mHealth apps category is in many ways defining the role of mobile apps in women empowerment. Femtech implies using digital technology to enable patients to access applications and use them to address women’s health concerns.
The term Femtech was coined by the CEO of Clue. Clue is a widely used period-tracking application. Femtech refers to any technology that is intended to improve women’s lives.
Women’s health is often overlooked as a niche market, however, times are changing and this can be attributed to the growth of the ‘she-economy’. Women not only play an increasingly prominent role in the healthcare industry, they also have a higher purchasing power. In fact, it is estimated that women’s economic contribution is projected to surpass the combined GDP of China and the United States by 2021.
Benefits of Women Health Tracking App
Health and wellness apps for women primarily consist of period calendars or trackers. Such solutions are intended to help women track their menstrual cycles, predict ovulation, evaluate their moods, overall body health, and prevent them from taking birth control pills, etc. Such applications help women reduce their risk of unwanted pregnancies, better understand their bodies, and know how to respond to different health issues.
Furthermore, these women health tracking applications can be used not only by women but also by their physicians and doctors. Doctors may use the data that these women health tracking application provide to better understand the health of their patients.